what we do
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retail & brand strategy
advising on how space performs, converts, and connects.
store layout, retail concept development, store-within-store, pop-up & temporary activations, merchandising systems consulting positioning that aligns brand vision with commercial intent. brand architecture, naming & storytelling, competitive audits & whitespace mapping, pricing & merchandising strategy, melt-market brand alignment sales & contract consulting
where product meets placement and sales.
sales readiness audits (dtc, b2b, 3p), trade program development & buyer outreach, wholesale & showroom strategy, crm & sales enablement tools, commercial account playbooks (HoReCa, multi-unit, residential, sourcing & procurement groups) u.s. market expansion
making foreign familiar and scalable.
go-to-market strategy, compliance & regulatory readiness, distributor & showroom onboarding, retailer partnership developing, marketplace development and outreach, localization across brand, ops, fulfillment & logistics |
product & sourcing strategy
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advising from idea to inventory or drop ship.
private label & product line planning, product design, artisan & vendor sourcing (global), production management & margin strategy, sustainable material & supply chain advisory, packaging & fulfillment readiness |
embedded consulting & fractional support
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hand-on, high-context brand leadership.
interim or fractional director (brand, sales, retail), cross-functional alignment across teams, pitch decks, buyer presentations, investor storytelling, retained advisory for scaling brands or reinvention initiatives |
visual design & creative execution
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design that supports strategy, not just aesthetics.
visual identity & system design, packaging & print collateral, website & ecommerce development, interior connecting & ff&e direction, art direction for campaign & content, product photography & visual storytelling, creative direction & styling |
about
evm was founded in 2013 by ashley rupeka, a strategist, consultant, and creative director.
with over 15 years of experience building brands across retail, interiors, and digital commerce.
her work blends commercial clarity with creative depth, advising international companies, emerging founders, & legacy brands
with over 15 years of experience building brands across retail, interiors, and digital commerce.
her work blends commercial clarity with creative depth, advising international companies, emerging founders, & legacy brands